Background: A Government-led screening of Indian population mentions that 70% Indians have no clue that they have diabetes. This lack of awareness can act as a serving point for digital healthcare platforms to provide understandable and accessible self-care. Aim: This study was conducted to explore if diabetes awareness acts as a motivation to employ patient-centric diabetes management plans on digital healthcare platforms.

Methods: A diabetes management product, Diabetes Care Plan (DCP) was developed by 1mg Technologies Pvt. Ltd. Post three months of launch, a targeted survey with 12 question items (covering general information, diet, and monitoring) was pushed to all users (DCP and non-DCP) on 1mg mobile app. Responses were collated over three consecutive days and analyzed.

Results: A total of 3,168 users took the survey (visitors) with 2,533 users completing it (responders). Of these responders, the overall awareness was significantly higher in DCP users (90%) as compared to non-DCP users (64%). Also, DCP users seemed to have higher awareness regarding diabetes (91%), effects of diet (70%), and monitoring (90%) as compared to non-DCP users.

Conclusion: An aware user is more receptive to choose digital diabetes care plans. Empowering consumers with relevant information and structured program can create a one-stop solution for their health needs, improved self-care, and pursuit of better clinical outcomes
Disclosure

S. Mishra: Employee; Self; 1mg Technologies Pvt. Ltd. L. Kanodia: Employee; Self; 1MG Technologies Pvt. Ltd. V. Gupta: Employee; Self; 1MG Technologies Pvt. Ltd. P. Verma: Employee; Self; 1mg Technologies Pvt Ltd. G. Agarwal: Board Member; Self; 1MG Technologies Pvt. Ltd. P. Tandon: Board Member; Self; 1MG Technologies Pvt. Ltd. U. Gupta: Employee; Self; 1mg Technologies Pvt. Ltd.

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